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Advertorials
Position a product/service as THE solution with an article
Advertorials differ from normal articles in that the goal is to get your reader to buy a specific product or service by the time they reach the end.
As the name suggests, it's an editorial piece aimed at advertising. It is chock full of calls to action. The bulk of the article provides valuable information about a nagging issue or burning desire embedded in the heart of your reader, and then guides them into realizing why your product/service is the perfect solution.
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