Lead-generating Landing Pages

About 80% of marketers agree that email is an incredibly effective tool when generating leads. A lead-generating landing page is a nifty page on your website with the sole purpose of capturing consumer information. Namely, their email (although it can definitely include other form content) or payment info.

Landing page incentives aimed at the long game of building consumer trust may be in the form of a free ebook, a template, a limited time deal, or an exclusive membership. You can later use these email leads to deliver future content that's intended to both generate trust and drive sales. The best way to convince prospects to grace you with their consumer information (especially when going straight for the sale) is with enticing copy.