Do you want to know about a marketing strategy you can set & forget and still generate great leads from?
Use Consumer Persona to Gear Freebies Toward Prospects
One way you can generate buzz around your brand and collect emails for potential leads is to offer some kind of freebie on social media (or your website if you have one). It doesn’t have to be something that requires a large time investment from you like an online course or one-on-one videocall. It can be something as simple as a checklist, template, or pre-loaded video.
The key to creating a freebie that potential clients will actually want is assessing your audience and figuring out what they consider valuable.
It only takes 15 minutes to sketch out some consumer personas. What sort of people would gravitate toward your business? Are they health enthusiasts, teachers, aspiring authors, hopeless romantics, entrepreneurs, working moms, amateur philosophers, veterinarians, college students?
You know best who your target market is. Believe it or not, taking the time to write this information down does wonders for orienting any marketing ideas in a productive direction.
Essentially, you want to make sure you’re reaching the people who want to reach you – even if they don’t quite realize it yet!
Write a few bullet points on at least two types of people who would be interested in your product or service, thus creating two consumer personas.
Here are a few questions to guide your exploration:
What is their story?
Who are they?
Where do they work?
What things motivate them?
What’s something they’re craving in their life or would really like to achieve?
What problem in their world is your business solving?
People are looking for inspiration in the midst of these trying times. Hardship has made people especially appreciative of giveaway items or free gifts.
That’s where your freebie comes in!
Is your consumer persona a working mom looking to scrape together every possible minute out of the day to take care of her family? Offer the pdf to a personal planner sure to get her productive and organized. Is your consumer persona a businessman looking for more ways to capitalize on his investments? Record a 10 minute long unlisted Youtube video giving him 5 tips on investing in the right places. |
The sky's the limit. If you brainstorm some freebies that match your consumer profiles’ needs, prospects will naturally trade minimal contact info like their email to attain it.
Profit-spawning Freebie or Waste of Time Giveaway?
Your freebie will be a product designed to suck potential leads into your sphere of influence. The difference between a freebie and something you might otherwise offer for free on your website is that you’re automating a way to collect potential consumer information so you can contact them later. You’re not just building a friendly rapport with your audience to earn some goodwill; you’re building a solid bridge to a potentially profitable relationship.
It’s a tried and true method and your initial effort to set up this freebie will bear passive fruit for you going forward.
Of course, the key to making your freebie into something profitable is to actually use the emails you collect for marketing email campaigns that will convince people to use your product or service. Myrtil Editorial offers email campaign and landing page services. See Copywriting Services to learn more and sign up for a consultation.
The button below will take you to an article and video that will walk you through using Canva to create a freebie step by step.
I’d love to hear what freebie ideas you come up with to grow your business. Leave a comment down below!
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